What are focus groups?

Focus Group is a tool used in marketing that brings together a group of people with specific characteristics and interests who are investigated in their activities and reactions to a product or service, whether it is established or when it is being launched. market

Focus Group for my product or service?

If you want to know what customers think of your product or service in depth, Focus Group is the best tool to explore the motivators or barriers that consumers have towards your product or service.

In Corporate Business Marketing we carry out the Focus Group through group dynamics between 6 and 12 participants per session with a homogeneous mentality, or through in-depth interviews as a data collection instrument to achieve that objective.

With Focus Group 2.0 we are interacting with participants through social networks, forums, etc. to give our clients an innovative service with very precise results.

What benefits do I have with this service?

It allows you to know the emotional motivators that move the consumer to buy your products or service.

It provides information on the attitudes and feelings of relationship that the consumer may have towards your product or service.

You will be able to know the impact generated by advertising campaigns, packaging, logos and prices, determining the emotional and psychological motivators that are generated.